Year 8 Media Arts

What TV advertisements do you find the most appealing? And why? This course examines the way to create meaning through film and television. The emphasis of this course of study is on the television advertisement genre. Advertisements are reviewed and analysed for their appeals, audience and purpose. Students create pitches for advertising different products and create short advertisements for a variety of media.

Structure

Unit 1: Advertisement Analysis
  • Technical codes in film
  • Symbolic codes in film
  • Appeal types in advertising
  • The impact of audiences
  • Preparing a pitch
  • Writing an AV script
  • Camera use
Unit 2: Production of an Advertisement
  • Editing an advertisement
  • Effects for post production
  • Audio for post production
  • Advertising project

Assessment

Online test and media project.

Contact

Mr Rob Neale

rneale@mfac.edu.au

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